Engaging Young People in Countermarketing Unhealthy Food: The Youth Food Educators Toolkit

Image from YOFE Countermarketing Campaign

This guide provides resources and lessons plans for youth organizations, food groups, schools and health departments that want to engage young people in taking action to reduce the demand for unhealthy food. Based on two years’ experience of the Youth Food Educators (YOFE) Program, a project of the City University of New York Urban Food Policy Institute, the guide summarizes what has been learned from these experiences. More than two decades of tobacco control have shown that countermarketing is effective in reducing youth smoking rates.  Countermarketing describes health communications strategies designed to reduce the demand for unhealthy products by exposing the motives of their producers and portraying their marketing activities as outside the boundaries of civilized corporate behavior.  This guide describes how young people can use this strategy to reduce the demand for processed food products high in sugar, unhealthy fats and salt.

Trump Team’s Ag Talking Points

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Politico has obtained a list of talking points that offer a roadmap on how President-elect Donald Trump’s Agriculture secretary could shape agricultural policies, including the sweeping promise to “defend American agriculture against its critics, particularly those who have never grown or produced anything beyond a backyard tomato plant.” The document, provided by a source close to the Trump transition, was created for members of Trump’s Agriculture Advisory Committee and appears to date to the campaign.

Corporations and Health Under Trump

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The election of Donald Trump is expected to bring about significant changes in how the federal government regulates corporations to protect public health and the environment.  It will take some time to analyze what changes are likely and how public health advocates can respond most effectively.  To begin that analysis, Corporations and Health Watch highlights some of the first such assessments.

What President Donald Trump Will Mean for U.S. Food Policy

President-elect Donald Trump made a few issues central to his platform: immigration, taxes, and healthcare among them. Food policy has gone largely ignored, though Trump’s statements on other issues will certainly inform the way food policy will look for the next four years — and possibly beyond that, writes Virginia Chambee for Eater.  Trump has been especially vocal about immigration. His plan to build a wall on the southern border of the U.S. will likely hit the agricultural and restaurant industry hard. He has called climate change a “hoax,” which means it likely won’t be high on his list of priorities; this could be devastating for farmers. When it comes to minimum wage, Trump believes it’s an issue best left up to states (so don’t expect a higher federal minimum any time soon). And on employee benefits, Trump wants to repeal President Obama’s Affordable Care Act, but is seemingly in favor of paid maternity leave (though it’s unclear if that plan will cover single mothers). Chamlee takes a closer look at where Trump stands on policies related to food safety, agriculture, and workers’ rights.

Trump Expected to Seek Deep Cuts in Business Regulations

Hours after Donald J. Trump won the race for the White House, scores of regulations that have reshaped corporate America in the last eight years suddenly seemed vulnerable, writes The New York Times. While many questions remain about how Mr. Trump will govern, a consensus emerged Wednesday in many circles in Washington and on Wall Street about at least one aspect of his impending presidency: Mr. Trump is likely to seek vast cuts in regulations across the banking, health care and energy industries.  “This is going to be a president who will be the biggest regulatory reformer since Ronald Reagan,” Stephen Moore, one of Mr. Trump’s economic advisers said in an interview on Wednesday. “There are just so many regulations that could be eased.”

Get Used To High Drug Prices As Big Pharma Emerges From Election Stronger Than Ever

On the campaign trail, Hillary Clinton, Bernie Sanders, and Donald Trump agreed on at least one thing: the need to control America’s spiraling costs of prescription drugs, writes Buzz Feed News.  But after Tuesday’s election, the likelihood of drug pricing reform seems small. In California, Big Pharma spent more than $100 million to help defeat a ballot measure that would have pegged the state’s drug purchases to the discount rates currently offered to the Veterans Administration (VA).

That’s not to say that Big Pharma is thrilled with president-elect Trump, who has suggested that the huge Medicare program, which provides health insurance for senior citizens, should be able to negotiate prices with drug companies — something that’s currently prohibited by law. But with both houses of Congress remaining firmly under GOP control, legislation to shake up drug pricing seems unlikely. And specific plans proposed by Clinton, including fines for companies that jacked up prices without clear justification, are now off the table.

Nutrition and marketing of baby and toddler food and drinks

Birth to two years is a critical period for developing healthy food preferences and eating habits and preventing childhood obesity. Baby Food FACTS, a new report by the Rudd Center for Food Policy and Obesity provides a comprehensive analysis of the nutritional content of food and drink products marketed to parents for their babies and toddlers (up to age 3), the messages used to promote these products, and how well the marketing messages correspond with expert advice about feeding young children. However, baby and toddler food and drink products and the marketing messages used to promote them do not always support experts’ recommendations for feeding babies and toddlers.

Coca-Cola’s secret plan to monitor Sydney University academic Lisa Bero

According to The Sydney Morning Herald, Coca-Cola has been exposed as having a secret plan to monitor research at Sydney University that examines how private companies influence public health outcomes in areas such as obesity. In a leaked internal email, a paid consultant to Coca-Cola South Pacific writes that a “key action” for the global soft-drinks manufacturer is to “monitor research project outcomes through CPC [Charles Perkins Centre] linked to Lisa Bero’s projects”. Professor Lisa Bero has been targeted for “monitoring” by Coca-Cola for her research on nutrition and bias.

Billionaires vs. big soda: inside the high-stakes soda tax fight

Voters in four US cities will have the rare opportunity on November 8 to decide whether sugary beverages should be taxed, and billionaires and soda makers are pouring huge sums of money into swaying their choice at the polls, writes Vox. San Francisco, Oakland, and Albany, California, all have ballot measures that would levy a penny-per-ounce tax on distributors of sugary drinks. The people of Boulder, Colorado, will also vote on a two-cent-per-ounce excise tax on distributors. The stakes this year — for the beverage industry and for health-minded philanthrocapitalists who want to fight obesity — are high.

Food Policy Action Releases 114th Congress National Food Policy Scorecard

Today, Food Policy Action, a national food advocacy organization, released its National Food Policy Scorecard for the 114th Congress. This is the 5th annual Congressional scorecard released by the organization to educate the public about votes taken by Congress on critically important food issues. While there was some headway on the passage of good food policies – and scores overall increased by 6 points since the 113th Congress – Washington is still falling short, showing little progress on major food policy in the last two years.

“This year’s Scorecard shows that Congress owes the American public much better leadership on these issues,” said FPA co-founder, food advocate, and chef Tom Colicchio. “Food is connected to every critical issue facing our nation – everything from our health, economy, and immigration, to labor and the environment. These issues matter to Republicans, Democrats, and independents. How Members of Congress vote on related policies has a tremendous impact on our food system.  Food Policy Action also announced its targets  and its endorsements for the 2016 election.”

 

Sponsorship of National Health Organizations by Two Major Soda Companies

The beverage giants Coca-Cola and PepsiCo have given millions of dollars to nearly 100 prominent health groups in recent years, reports The New York Times, while simultaneously spending millions to defeat public health legislation that would reduce Americans’ soda intake, according to public health researchers. The Times story is based on a new report in the American Journal of Preventive Medicine.

That study “investigates the nature, extent, and implications of soda company sponsorship of U.S. health and medical organizations, as well as corporate lobbying expenditures on soda- or nutrition-related public health legislation from 2011 to 2015… From 2011 to 2015, the Coca-Cola Company and PepsiCo were found to sponsor a total of 96 national health organizations, including many medical and public health institutions whose specific missions include fighting the obesity epidemic.

Continue reading Sponsorship of National Health Organizations by Two Major Soda Companies

Colombia orders NGO to suspend health message on dangers of sugary drinks

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Writing for the blog of Georgetown University’s O’Neill Institute for National and Global Health, Sarah Roache reported that the Colombian government recently ordered an NGO, Educar Consumidores, to suspend a television advertisement on the health risks associated with drinking sugary beverages. The order to pull the ad followed a complaint from Colombia’s largest beverage company and Pepsi affiliate, Gaseosas Postobon, which claimed the ad misled consumers in breach of Colombian law. The “Tomala en Serio television ad shows a man drinking sugary beverages throughout the day: a bottled juice in the morning, an iced tea at lunch time, and sodas in the evening. The images are accompanied by graphics showing how many teaspoons of sugar are in each drink.

Continue reading Colombia orders NGO to suspend health message on dangers of sugary drinks

Hooked for Life How Weak Policies on Added Sugars Are Putting a Generation of Children at Risk

Extensive research shows that diets high in sugary foods and beverages are associated with increased risk of tooth decay, obesity, diabetes, cardiovascular disease, high cholesterol, and hypertension. But despite the overwhelming evidence linking sugar with negative health outcomes, federal policy has not fully acted on the best-available science to reduce added sugars in children’s diets. Continue reading Hooked for Life How Weak Policies on Added Sugars Are Putting a Generation of Children at Risk