Nutrition and marketing of baby and toddler food and drinks

Birth to two years is a critical period for developing healthy food preferences and eating habits and preventing childhood obesity. Baby Food FACTS, a new report by the Rudd Center for Food Policy and Obesity provides a comprehensive analysis of the nutritional content of food and drink products marketed to parents for their babies and toddlers (up to age 3), the messages used to promote these products, and how well the marketing messages correspond with expert advice about feeding young children. However, baby and toddler food and drink products and the marketing messages used to promote them do not always support experts’ recommendations for feeding babies and toddlers.