Image from ad
Writing for the blog of Georgetown University’s O’Neill Institute for National and Global Health, Sarah Roache reported that the Colombian government recently ordered an NGO, Educar Consumidores, to suspend a television advertisement on the health risks associated with drinking sugary beverages. The order to pull the ad followed a complaint from Colombia’s largest beverage company and Pepsi affiliate, Gaseosas Postobon, which claimed the ad misled consumers in breach of Colombian law. The “Tomala en Serio television ad” shows a man drinking sugary beverages throughout the day: a bottled juice in the morning, an iced tea at lunch time, and sodas in the evening. The images are accompanied by graphics showing how many teaspoons of sugar are in each drink.