by Faith Boninger and Alex Molnar
Cross-posted from The Conversation
Students are greeted these days with a barrage of marketing and advertising as they enter the school year. And there is no let-up. The ads are all over.
The US Government Accountability Office (GAO) found ads in corridors, on scoreboards and vending machines, and inserted in the curricula through supplementary educational materials. They were on school equipment (eg, uniforms, cups, water coolers, beverage cases, food display racks) and on school buses. Ads were also put out through school newspapers, yearbooks and the school radio stations.