Why is the National Rifle Association so powerful? asks The Guardian in an in-depth analysis of the political role of the NRA in resisting efforts to reduce gun violence. Here’s a clue: it’s not (just) about the money. The vast majority of Americans support gun control, and yet Congress has failed to toughen laws even in the wake of a series of mass shootings. With the NRA pouring money into political races at record levels it is an easy argument to make that the gun lobby has bought Washington – but that fails to paint a full picture… “The NRA has money that it uses to help its favored candidates get elected. But the real source of its power, I believe, comes from voters,” said Adam Winkler, professor of constitutional law at the UCLA School of Law and author of Gunfight: The Battle over the Right to Bear Arms in America. By choosing its battles wisely, the NRA has shown an ability to swing primary elections in favor of pro-gun candidates, Winkler said. “That’s the real source of their strength,” he said. That and its use of a relatively small number of highly motivated people to push an agenda that appears out of step with the general population, which, according to recent polling, is in favor of stricter gun laws.