A new article in Alcoholism, Clinical and Experimental Research reports that underage youth alcohol consumption, although spread out over several alcoholic beverage types, is concentrated among a relatively small number of alcohol brands. The alcohol brands with highest prevalence of past 30-day consumption by youth were Bud Light (27.9%), Smirnoff malt beverages (17.0%), and Budweiser (14.6%). The authors conclude that this finding has important implications for alcohol research, practice, and policy.