Merck Cribs Page from McDonald’s Playbook

In a complaint filed with the Federal Trade Commission, reports the New York Times, the Public Health Advocacy Institute and 10 other groups called Merck’s marketing strategy for Children’s Claritin dangerous and deceptive, pointing to the inclusion of Madagascar stickers in some boxes of the product, the creation of activity books that parents can download for their children and the enlistment of a team of mothers who blog to hold Claritin-themed Madagascar viewing parties for their children and friends.