Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing

Image credits: will.i.am, Maroon5, and Baauer

Food and beverage marketing has been associated with childhood obesity. In a descriptive study published in Pediatrics, the authors quantified the number and type of food or beverage brands promoted by music celebrities, assessed the nutritional quality of the products, and examined Teen Choice Award data to assess the celebrities’ popularity among adolescents.

Continue reading Popular Music Celebrity Endorsements in Food and Nonalcoholic Beverage Marketing