Alcohol industry launches body to fight back against misconceptions about booze

Campaign US, a publication of the advertising agencies, reports that the drinks industry in the United Kingdom has launched a new lobbying body in a bid to re-balance the public conversation around alcohol consumption away from binge drinking myths and health scare stories. The Alcohol Information Partnership describes its mission as “ensuring that the debate in UK society around alcohol and alcohol misuse remains balanced”. This involves raising awareness of information that is arguably not reflected by the media coverage and popular understanding of alcohol.  The campaign is funded by eight major companies that predominantly make spirits: Diageo, Pernod Ricard, Campari, Bacardi, Brown-Forman, Remy-Cointreau, Moet Hennessy and Beam Suntory.