“Our children are not replacement smokers!” a protest leader cries in a radio spot, reports the Philadelphia Inquirer. “We have the power!” the crowd responds – which is exactly the point of this unusually aggressive new campaign targeting the tobacco industry’s heavy marketing in low-income and African American neighborhoods. On ads inside SEPTA buses and subway cars, a giant, cuff-link-adorned hand representing the tobacco industry plucks a black teenager from a line of friends, leaving the chalk outline of the teen’s body behind.
