A study published in Annals of Internal Medicine describes pharmaceutical industry activities targeted at registered nurses. Using qualitative, ethnographic methods to study pharmaceutical industry-nurse interactions at four acute care hospitals in one U.S. city, the authors found that nurses’ reported financial relationships with industry were similar to those reported by prescribers. However, nurses reported that their most significant interactions with industry occurred in daily practice.
Marketing and the Most Trusted Profession: The Invisible Interactions between Registered Nurses and Industry
Corporations and Health Watch 