In new report in Public Health Nutrition, Lacy Nichols and colleagues used a data set of industry documents published by the Australian Beverages Council (ABC) between 1998 and 2016 to analyze the evolution of the soft drink industry’s use of self-regulation as a response to obesity. They also examined the motivations driving its development and the strategies used to promote it to policy makers.
They analyzed how the ABC voiced its political motivations about self-regulation and what internal nutrition policies it developed prior to its public launch of self-regulation. They concluded that the soft drink industry uses self-regulation to bolster its reputation and influence nutrition policy. Strategic timing plays a key role in the political influence of self-regulation.