The Corporatization of Marijuana: Marlboro maker in takeover talks with cannabis firm Cronos

Altria, the maker of Marlboro cigarettes, is in talks about a potential takeover of the Canadian cannabis producer Cronos as it seeks to diversify its business beyond traditional smokers, reports The GuardianCanada legalized recreational use of marijuana this year, and the country is seen as a testing ground for marijuana companies hoping to expand globally as other countries follow suit.  A deal would mark one of the largest combinations between mainstream tobacco and the booming but volatile marijuana sector, which has attracted interest from a variety of large consumer companies that are monitoring the industry for disruptive threats and faster-growing product possibilities.

Last year, the University of California -San Francisco Tobacco Control Policy Making: United States released a report by Rachel Barry and Stanton  Glantz titled  Lessons from Tobacco for Developing Marijuana Legalization Policy

 

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