Industry Tactics from “Coke Leaks”


Using quotes from the leaked emails from the soda industry, this brief from Healthy Food America and Ninjas for Health illustrates the tactics the soda industry uses to achieve its business and political objectives. Internal executive emails from Coca-Cola show its coordinated global strategies to defeat sugary drink policies and influence dietary guidelines. The emails confirm what public health advocates have said for years – the beverage industry is following the tobacco industry’s playbook to fight health regulations worldwide. The emails reveal how the soda industry 1) funds studies that support its arguments, 2) pressures journalists, 3) lobbies against federal and international health policy, 4) deflects with self-regulation, 5) lies about grocery taxes, and 6) organizes fake grassroots opposition.

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