Big Pharma is striking back at Gov. Cuomo’s proposal to control the price of prescription drugs, reports the New York Daily News. The Pharmaceutical Research and Manufacturers of America is set to launch a new campaign on Wednesday calling on state lawmakers to reject Cuomo’s plan, saying it will do nothing to improve patient access to needed prescription drugs while threatening research and development and New York jobs. The “Prescribe Real Solutions” campaign will include online ads, a new website and a series of events across the state urging New Yorkers to contact their legislators, those close to the effort say. State of Politics, meanwhile reports that Gov. Cuomo’s top health officials told state lawmakers that price control regulations will withstand legal challenges.