Canadian health group charges that food and beverage industry is marketing children and youth to death

The new Heart & Stroke 2017 Report on the Health of Canadians entitled The Kids Are Not Alright examines how unlimited food and beverage marketing targeted at Canadian kids is negatively affecting preferences and choices, their family relationships and their health. The group polled Canadians to understand their perspectives and commissioned one of the country’s leading researchers to examine the volume of digital food and beverage advertising to Canadian children and teens, to assess the quality of the products, and to examine how well industry is regulating itself — the first research of its kind in Canada. The report concludes that Canadian children and youth are bombarded with ads for unhealthy products all day, every day, influencing their food and beverage choices. This is having a devastating effect on their health and setting up conflict at home.