The uptick in mass shootings over the past few years has led to widespread calls for gun reform and the defeat of pro-gun lobbyist groups opposing it. Since the gun lobby currently employs many of the same tactics used by the powerful tobacco lobby, some have reasoned that the same blueprint used to weaken the big tobacco lobby could work for guns. Though the two lobbying groups—tobacco and guns—use similar strategies, the issues they represent are fundamentally different and require different game plans to defeat. An article in The Harvard Political Review, a journal published by Harvard undergraduates, explains the rationale for taking different approaches.