Alcohol Ads Linked to Teen Alcohol Brand Choices

A new report in the American Journal of Drug and Alcohol Abuse found that overall exposure to brand-specific alcohol advertising is a significant predictor of underage youth alcohol brand consumption, with youth ages 13 to 20 more than five times more likely to consume brands that advertise on national television and 36 percent more likely to consume brands that advertise in national magazines compared to brands that don’t advertise in these media.