Cereal offenders: why do sugar levels keep rising in our breakfast choices?

The sugar on our collective breakfast tables is piling up at an alarming rate, reports The Guardian. Despite a barrage of health warnings on the white stuff, a report last month from Action on Sugar showed that one in five cereals now contains more sugar than three years ago, and some are 18% sweeter. And there’s a bitter new chapter to this sorry tale. As we collectively spend less on cereals a new generation of on-the-run alternatives – breakfast drinks and biscuits – is taking sugary snacks to new levels.