Why McDonald’s says it wants to be in the schools

If McDonald’s has its way, reports CBS MoneyWatch the three R’s might end up being reading, writing and Ronald McDonald. That’s because the fast-food giant is planning to refocus on marketing to children and families in response to a serious problem on its plate. Thanks to changing tastes, the fast-food chain has suffered seven straight months of declining U.S. sales, with parents increasingly opting for rivals’ seemingly healthier meals.