Corporate Accountability International brought six powerful moms and health advocates to Chicago to call on the burger giant to stop spending billions on marketing to kids, co-opting athletes and targeting communities of color while paying poverty wages to their workers. As mom and community health advocate Rosa Perea said, “McDonald’s exploits the massive appeal of athletes like LeBron to target kids and make the brand seem healthier than it really is — yet communities like mine are left footing the bill.” Stories in the Chicago Tribune, the AP and CBS brought news of the event to millions of people, and put the burger giant under additional pressure to change its abusive ways. Read more…
CAI has also launched a campaign to counter Philip Morris International’s Be Marlboro campaign, the latest tactic employed by the corporation to hook kids on tobacco, the world’s No. 1 preventable cause of death. CAI teamed up with Campaign for Tobacco-Free Kids to show up at PMI shareholders’ meeting where the activists made clear PMI can’t get away with such abuses. During the meeting, thousands of CAI members bombarded Leo Burnett, the ad agency in charge of the ad campaign, with emails and tweets taking the company to task. Read more…
Corporations and Health Watch 