McDonald’s New Menu Item Hints at New Strategy

USA Today reports that McDonald’s is slowly moving toward becoming a coffee shop. This might sound ludicrous to those who grew up while eating burgers and fries at McDonald’s, but any company that wants to succeed will implement initiatives that match industry trends or find itself dying a slow and painful death. This doesn’t mean McDonald’s will stop serving burgers and fries. However, one thing is certain: because of the rise of the health-conscious consumer, burgers and fries will not be the company’s growth catalyst.