The Cigarette Industry Running Out of Puff

In an analysis of the future of the tobacco industry, The Economist warns that U.S. Surgeon-General Boris Lushniak’s goal of “end-game strategies” to stamp out cigarettes could put America’s three big tobacco firms, Altria, Reynolds and Lorillard, out of business and endanger the viability of Philip Morris International (PMI), which along with Altria makes Marlboro, the top-selling global brand; Japan Tobacco; and British American Tobacco and Imperial Tobacco of Britain.