FDA Analysis of Tobacco Graphic Warning Labels Found to be Flawed

Graphic warning labels (GWLs) on cigarette packages reduce smoking prevalence.  A recent article in Tobacco Control found that that FDA’s approach to estimating the impact of GWLs on smoking rates is flawed.  Using data from an analysis of the Canadian GWLs, the authors estimate that if the USA had adopted GWLs in 2012, the number of adult smokers in the USA would have decreased by 5.3–8.6 million in 2013.