Four alcohol brands – Patron tequila, Hennessy cognac, Grey Goose vodka, and Jack Daniel’s whiskey – accounted for more than half of alcohol brand mentions in the songs that mentioned alcohol use in Billboard’s most popular song lists in 2009, 2010 and 2011, according to a new study published online by Substance Use & Misuse. The first study to examine the context of specific brand mentions in depth, researchers found that alcohol use was portrayed as overwhelmingly positive, with negative consequences rarely given.
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