Why South Africa’s Proposed Advertising Ban Matters

In an editorial in Addiction, David Jernigan explains that South Africa’s proposed ban on alcohol advertising in Africa is a bellwether for the continent, whose populations are already among the most adversely affected by alcohol use in the world. An advertising ban may give the public health community a chance to keep the abstainers abstaining, and to convince the heavy drinkers that there are better ways to live—and die.