Drinks Industry Resists Efforts to Phase Out Its Sponsorship of Sports Events

A renewed effort in the United Kingdom to phase out sponsorship of sports events by the alcohol industry has elicited predictable industry responses, reports the Irish Times. Senior sporting figures have been lined up to warn of the dangers of removing sponsorship by alcohol companies. As usual, alcohol companies are positioning themselves as philanthropists. Yet the reality is that sponsorship helps secure a whole new generation of drinkers. Read more.