Are Cola Companies Behaving Like Cigarette Companies In The U.S.?

As soda consumption declines in the United States, asks Forbes, are soda companies following the tobacco industry by promoting its products in developing nations?  In these countries, consumption per capita is low, regulations are lax and there isn’t enough consumer awareness regarding health repercussions due to excessive soda consumption. So, there is plenty of scope to expand in terms of cola consumption.