New Website Helps Marketers Target African-Americans

The Cabletelevsion Advertising Bureau, a trade organization, has launched a new website to help advertisers reach African-American markets. Reachingblackconsumers.com, says Cynthia Perkins-Roberts, VP of Multicultural Marketing & Sales Development for the Bureau, is a “groundbreaking new website” that “synthesizes all the expert data on today’s Black consumer, in one convenient place.”