Food Companies Seek Future Profits in “Health and Wellness” Products

Chicago Tribune reporter Emily Bryson York analyzes how big food companies like Pepsi, Wal-Mart and Starbucks are seeking to design products and marketing campaigns that speak to their customers’ concerns about health. Said Starbucks CEO Howard Schultz, “Over time, people are going to be quite surprised, almost stunned, by what we’re about to do.”